ERIC Number: EJ290055
Record Type: Journal
Publication Date: 1983
Pages: N/A
Abstractor: N/A
ISBN: N/A
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EISSN: N/A
The Mixmasters: A Smart Marketing Mix Helps a Small College Dramatically Increase Student Enrollments.
Paul, R. Dana; Stark, Ken
CASE Currents, v9 n10 p24-26 Nov-Dec 1983
Adrian College's steady increase and confidence in enrollment projections stem from a research-based, thoughtfully planned, carefully implemented, highly controlled marketing programs. Four major elements of a successful marketing mix are identified: product, price, place, promotion. (MLW)
Descriptors: Enrollment, Higher Education, Marketing, Productivity, School Holding Power, Small Colleges, Student Recruitment
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
