Rise to the Occasion: Match Events with Goals.

Winkler, H. Donald

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ERIC Number: EJ228143

Record Type: CIJE

Publication Date: 1980-Jun

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Rise to the Occasion: Match Events with Goals.

Winkler, H. Donald

CASE Currents, v6 n6 p6-11 Jun 1980

Ten elements are suggested for successful special alumni or fund-raising events: adequate planning time, centralized leadership, wise personnel selection, careful program structuring, attention to detail, special touches that add showmanship, provisions for eventualities, special treatment for special guests, media planning, and follow-up. (MSE)

Descriptors: College Role, Cultural Activities, Educational Objectives, Fund Raising, Higher Education, Public Opinion, Public Relations, Publicity, School Community Relationship, Student Recruitment

Publication Type: Journal Articles; Opinion Papers; Guides - Non-Classroom

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A