Those responsible for preparing proposals need to adopt principles of successful cultivation before beginning to write. Prewriting research and cultivation, source collectors and selectors, getting the foundation to invite an application, internal cultivation (knowledge of institution's goals, information sources, on-campus networks) and personal…

Few colleges and universities are putting enough emphasis on corporate support. Six actions aimed at raising money from corporations are identified: appoint a director for corporate relations, target corporations, cultivate corporations, make proposals, reward a corporation by informing it of project results, and recognize the corporation with…