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Tanzer, Les – CASE Currents, 1980
Reasons are given for media myopia about higher education, and suggestions are made for improving news media perceptions: (1) using personalities to enhance the university's image; (2) establishing a program for making faculty expertise available to the media; (3) emphasizing solutions, not problems; and (4) taking risks. (MSE)
Descriptors: Headlines, Higher Education, News Media, News Reporting
Ciervo, Arthur V. – CASE Currents, 1982
Pennsylvania sought statewide media support for higher education by working on a project to encourage editorials against President Reagan's proposed budget cuts in student aid. Guidelines for visiting newspaper editors are provided. (MLW)
Descriptors: Colleges, Cooperative Programs, Editorials, Government School Relationship
