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Rock, Terry L. – CASE Currents, 1980
Personality in planning, promoting, and executing a special event may be as important as the event itself. Events should be planned that deserve media coverage, and then skills should be used to obtain coverage. (MSE)
Descriptors: Creativity, Cultural Activities, Higher Education, Humor
Nelson, Suzanne – CASE Currents, 1980
Preparations for the visit of Pope John Paul II to Catholic University are outlined, and advice is given for planning for similar large events: realistic goal-setting, surveying resources, offering information and assistance to reporters, designing a press kit ensemble, and advance planning for follow-up activities. (MSE)
Descriptors: Church Related Colleges, College Administration, Cultural Activities, Higher Education
