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Muirhead, Scott – CASE Currents, 1981
Small liberal arts colleges are not likely to benefit substantially from increased corporate support of higher education. By concentrating on corporate efforts close to home, Union College of Schnectady (New York) has increased its annual fund income and built corporate support. A description of its annual business campaign is presented. (MLW)
Descriptors: Fund Raising, Higher Education, Liberal Arts, Private Financial Support