For Goucher College to have a successful corporate drive, the basic elements of any effective fund-raising effort were needed. They included: the right leadership, proper research and strategy, the ideal setting for solicitation, and starting with best prospects first--obtaining pledges from corporations represented by board executives. (MLW)

After an intensive study, Smith College decided on outside management as trustee for their pooled income fund. Responsibilities of the trust department are listed and a description of how the planned giving program works is provided. Management is seen as crucial to the overall success of the program. (MLW)