Descriptor
| Females | 1 |
| Fund Raising | 1 |
| Higher Education | 1 |
| Leadership | 1 |
| Private Financial Support | 1 |
| Research | 1 |
| School Business Relationship | 1 |
| Single Sex Colleges | 1 |
Source
| CASE Currents | 1 |
Author
| Purcell, Patricia P. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Purcell, Patricia P. – CASE Currents, 1981
For Goucher College to have a successful corporate drive, the basic elements of any effective fund-raising effort were needed. They included: the right leadership, proper research and strategy, the ideal setting for solicitation, and starting with best prospects first--obtaining pledges from corporations represented by board executives. (MLW)
Descriptors: Females, Fund Raising, Higher Education, Leadership
