Personality in planning, promoting, and executing a special event may be as important as the event itself. Events should be planned that deserve media coverage, and then skills should be used to obtain coverage. (MSE)

The Philadelphia College of Art has planned cultural events in keeping with its educational mission and presenting the institution's best image. Among the guidelines followed: making each event distinctive, making the event valuable to participants and making all events complement one other. (MSE)

A variety of colleges, large and small, public and private, have organized unique and interesting events for prospective students, current students, recent graduates, alumni, and friends of the institutions. A potpourri of these events is described, and some advice is given for planning them. (MSE)