The 12 Favorite Assignments featured in this article were presented at the 2011 Annual Convention of the Association for Business Communication (ABC), Montreal, Canada. A variety of learning objectives are featured: delivering bad news, handling difficult people, persuasion, reporting financial analysis, electronic media, face-to-face…

This article provides details about a comprehensive assignment for teaching sales letters in a business communication course. During the past 5 years, this assignment has evolved, moving beyond one that focused almost exclusively on strategies for making the letter persuasive, and therefore effective, to an expanded form that devotes time and…

Business writing instructors work diligently at raising the level of student writing performance in business communication classes. Some students, however, need additional motivation to apply writing concepts and perform to their highest level. Typically, business students are confronted with hypothetical writing situations, such as claim letters,…

The seven Favorite Assignments featured in this article were originally presented at the 2010 ABC Annual Convention, Chicago, Illinois. The reader can consider a variety of learning objectives from team building to persuasion, application of electronic media to face-to-face communication, and much more. Some Favorite Assignments take a full…

Presents a case (based upon an actual situation that occurred between an insurance underwriter and a major university) used in a business writing course. Notes that the assignment requires students to compose a letter that addresses complaints, conveys bad news, maintains good will, and attempts to persuade the reader to renew a contract under…

Describes a project for professional writing classes that teaches effective persuasive writing, as teams of students research local nonprofit or campus service organizations, design projects to address their groups' main needs, and write solicitation letters for donations or volunteers. Discusses potential problems and how students benefit. (SR)

Business and professional writing courses offer ideal contexts for incorporating service learning into the academic classroom. The focus of such courses on rhetorical analysis and language as social action provide a sound theoretical and practical ground for the application of writing and speaking skills to solve problems and effect change. In…

As advances in information communication technology have continued to affect business communication, the challenge for teachers over the past decade has been to stay abreast of new developments by integrating into the curriculum current theoretical and practice-based perspectives that can inform their students how to effectively create, manage,…

Teaching communication to MBAs often involves focusing on corporate strategic discourse when student projects are intended to help companies move to a more advanced stage of development. This focus on corporate strategy--the language and concepts that concern the mission and direction that an organization should adopt--requires, in turn, that…