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| Nickerson, Catherine | 1 |
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Peer reviewedNickerson, Catherine; Hoeken, Hans – Business Communication Quarterly, 2003
Attempts to make classroom activities relevant to the real world, and, whenever possible, provide students with assignments in their final year of studies that both prepare them for their Masters dissertation and allow them to carry out research relevant to real people and the real world. Describes an interdisciplinary and intercultural…
Descriptors: Advertising, Business Communication, Business Education, Class Activities
