In this article, the author describes some of Fred Keller's characteristics that might help people to appreciate him even more than they already do, and in addition, might help them understand him not only as a scientist and teacher, but as a man. People often tend to forget that the most valued scientists, teachers, and career models are also men…

Reinforcers lose their effectiveness when they are presented repeatedly. Early researchers labeled this loss of effectiveness as "satiation" without conducting an experimental analysis. When such an analysis is conducted, "habituation" provides a more precise and empirically accurate label for the changes in reinforcer effectiveness. This paper…