This article explores attitudes and response to language selection in advertising targeting Italian bilinguals who belong to a defined speech community. The research builds upon (i) research on multilingual advertising by investigating its attitudinal correlates, and (ii) studies on advertising to bilinguals through the verification of the…

Argues that the use of thanks in closing conversations reflects not only situational parameters but also local concerns of conversational management. Analysis of naturally occurring data from English and Italian service encounters suggests that cross-cultural differences in closings may be in part the result of differences in the preferred…