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Advertising to Italian English Bilinguals in Australia: Attitudes and Response to Language Selection
Peer reviewed
Direct linkSantello, Marco – Applied Linguistics, 2015
This article explores attitudes and response to language selection in advertising targeting Italian bilinguals who belong to a defined speech community. The research builds upon (i) research on multilingual advertising by investigating its attitudinal correlates, and (ii) studies on advertising to bilinguals through the verification of the…
Descriptors: Advertising, Language Attitudes, Language Fluency, Italian
Birdsong, David – Applied Linguistics, 2014
The present article examines the relationship between age and dominance in bilingual populations. Age in bilingualism is understood as the point in development at which second language (L2) acquisition begins and as the chronological age of users of two languages. Age of acquisition (AoA) is a factor in determining which of a bilingual's two…
Descriptors: Language Dominance, Bilingualism, Native Language, Second Language Learning
