This article explores attitudes and response to language selection in advertising targeting Italian bilinguals who belong to a defined speech community. The research builds upon (i) research on multilingual advertising by investigating its attitudinal correlates, and (ii) studies on advertising to bilinguals through the verification of the…

The present article examines the relationship between age and dominance in bilingual populations. Age in bilingualism is understood as the point in development at which second language (L2) acquisition begins and as the chronological age of users of two languages. Age of acquisition (AoA) is a factor in determining which of a bilingual's two…

Findings are reported from a series of literacy assessments in which four classes of bilingual Grade 3 and Grade 5 students from an indigenous community in Central Mexico participated. Subjects who completed the battery of tests of reading and writing in Spanish and Nahuatl range from balanced bilinguals to Spanish-dominant speakers with at least…