Observational learning is an important area in the field of psychology and behavior science more generally. Given this, it is essential that behavior analysts articulate a sound theory of how behavior change occurs through observation. This paper begins with an overview of seminal research in the area of observational learning, followed by a…

In this article, the author shares an anecdote demonstrating one-trial learning which is commonplace in human behavior. The demonstration suggests that under some conditions, when people hear someone speak, their behavior changes, even in the absence of an apparent contingency of reinforcement, but only if they have in their repertoire verbal…