Cautions against school districts blaming taxpayer revolt" when school tax support campaign methods have not been changed in a decade or more. (EA)

Describes the public relations effort that went into a successful campaign to pass a $4.1 million bond referendum. (IRT)

A small rural Missouri school district successfully campaigned for an 81-cent tax increase: 38 cents for a levy to operate schools, and a 43-cent bond issue that would allocate money to build new facilities. Passage of the referendum required at least a year of hard work and planning, positive advertisements, and a lot of community involvement.…

Offers suggestions for superintendents to follow to involve community leaders, enlist professional assistance, keep the public informed, and work through established school-based groups in seeking successful passage of a bond issue. (Author/WD)

A Waconia, Minnesota superintendent involved in constructing a new high school found that designing a successful music suite depended on building community support, understanding the music suite's special needs, and managing compromise and communication. A participative planning process allowed considerable input on decisions concerning acoustics,…

Describes how many school districts are dealing with the problem of funding high school athletics and extracurricular activities in times of declining state and local budget revenues. Solutions involve program cuts, "pay for play" fees, fund raisers, and tax referenda. (PKP)

key to facilities planning and successful bond issues is involving public. Taxpayers are unlikely to support superintendent's plan but will certainly vote for their own plan. Success means ensuring fiscally uncluttered pathway, retaining an architect, and working with demographer. Appointing broad-based community task force of about 30 members,…

Describes how one Los Angeles County school district successfully passed a school bond referenda. Includes a list of six strategies. (PKP)

Describes how a Kansas school district obtained voter approval of a $21.5 million bond issue nine months after a successful $13.5 million tax increase. Provides tips on organizing a referendum campaign and managing the money once approved. The keys are seeking high interest-bearing accounts, knowing past spending patterns, and campaigning for a…

The superintendent of the Durham County, North Carolina, schools explains the approach he took in gaining passage of a financial election. The method is that termed "voter crosspressure" in another article in this issue. (IRT)

By developing broad community input and support, a Louisiana district (Monroe City Schools) passed a $59 million property tax package. Offers 10 strategies for winning campaigns. (MLF)

An Illinois school system won a bond issue election with a 30-day marketing campaign. Helpful marketing practices include identification of the target audience and finding the best medium to reach the audience. (MLF)

For school systems, the Tax Reform Act of 1986 increased the relative cost of borrowing and put greater limits on investment opportunities. Offers tips to help school boards ask the right questions to take advantage of all possible opportunities. (MLF)

Ignoring public relations can have devastating consequences, as one Indiana (LaPorte) district learned after a failed bond measure. School board members should cultivate local news media, ensure that schools send out regular newsletters, use free media coverage, save press conferences for significant events, move board meetings to different…