When Newshounds Nip at Your Heels, Don't Kick: Co-opt Them with Kindness.

Sellers, Jim

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ERIC Number: EJ296787

Record Type: CIJE

Publication Date: 1984

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

When Newshounds Nip at Your Heels, Don't Kick: Co-opt Them with Kindness.

Sellers, Jim

American School Board Journal, v171 n4 p41-42 Apr 1984

For favorable relations with news reporters, school board members are advised to be friendly, approachable, available, responsive, visible, active in suggesting story ideas, prepared for interviews, clear, "on the record," ready for cameras, and calm in correcting press errors. (MJL)

Descriptors: Administrator Role, Educational Administration, Elementary Secondary Education, Interviews, News Media, News Reporting, Press Opinion, Public Relations, Publicity, School Community Relationship

Publication Type: Guides - Non-Classroom; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A