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| Reports - Descriptive | 2 |
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Conyers, John G.; Francl, Terry – American School Board Journal, 1989
An Illinois school system won a bond issue election with a 30-day marketing campaign. Helpful marketing practices include identification of the target audience and finding the best medium to reach the audience. (MLF)
Descriptors: Bond Issues, Community Support, Educational Finance, Elementary Secondary Education
Hardy, Lawrence – American School Board Journal, 1999
School districts are being offered sponsored curriculum materials from various corporations that contain samples of the companies' products. Marketing contracts with beverage companies are another way advertising is entering schools. School board members' choices are complicated by the pressure to do more with less. A sidebar recounts the decision…
Descriptors: Board of Education Policy, Business, Elementary Secondary Education, Marketing
