An Illinois school system won a bond issue election with a 30-day marketing campaign. Helpful marketing practices include identification of the target audience and finding the best medium to reach the audience. (MLF)

School systems with a rating of "A" or lower can save money by insuring their bonds because, in almost every instance, the reduced borrowing cost more than offsets the bond insurance premium. Included is a list compiled by Donna Harrington-Lueker of the four major players in the bond insurance field and elements to consider in choosing…

Presents a New Jersey school board's method for revenue raising through bond approvals by the community. The key to this board's success is the involvement of citizens in the early decision-making process. (MD)

Ten years ago the new superintendent of District 11 in Colorado Springs, Colorado, learned the proposed budget was $12 million out of balance. Now the district has sound financial backing thanks to improving business practices. (MLF)

After five years of opposition, voters in the Jefferson County, Colorado, School District approved a $325 million bargain. Describes how the district made major management decisions, rebuilt credibility among voters, and ran the campaign. Cites a budget-tracking tool, School Micro-Financial Allocation Study, that helps school districts track how…

Many school buildings are in dire need of renovation, expansion, or replacement. Brief case studies from around the country illustrate the importance of finding out why people vote for or against a construction referendum. Lists recommendations for a strategic campaign. (MLF)

Using the strategy of "divide and conquer" can lead to victory at the polls. The ballot can include two freestanding questions, either or both of which can pass or fail independently, or it can be designed in such a way that approval of question two is contingent on question one passing. (MLF)