Applications of Psychology to Television Programming: Formulation of Program Objectives.

Lesser, Gerald

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Peer reviewed

ERIC Number: EJ140519

Record Type: CIJE

Publication Date: 1976

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Applications of Psychology to Television Programming: Formulation of Program Objectives

Lesser, Gerald

American Psychologist, 31, 2, 135-136, Feb 76

Notes that to succeed in television both the audience and what is trying to be achieved with them must be known. Also important is a knowledge of what appeals to the audience, what their needs and interests are, and how the educational objectives planned for them can connect with these characteristics. (Author/AM)

Descriptors: Audience Participation, Childhood Needs, Childrens Television, Educational Objectives, Educational Television, Program Development, Programing (Broadcast), Psychological Studies, Television Research, Television Viewing

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