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American Psychologist1
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Lesser, Gerald1
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Lesser, Gerald – American Psychologist, 1976
Notes that to succeed in television both the audience and what is trying to be achieved with them must be known. Also important is a knowledge of what appeals to the audience, what their needs and interests are, and how the educational objectives planned for them can connect with these characteristics. (Author/AM)
Descriptors: Audience Participation, Childhood Needs, Childrens Television, Educational Objectives