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Dobbs, Page D.; Branscum, Paul; Wilkerson, Amanda H. – American Journal of Health Education, 2020
Background: Some electronic cigarette (e-cigarette) users report using these products to quit smoking combustible cigarettes. Purpose: Using the Reasoned Action Approach (RAA), we sought to develop, confirm, and explore a measure of current smokers' intentions, attitudes (instrumental and experiential), social norms (injunctive and descriptive),…
Descriptors: Smoking, Health Behavior, Intention, Attitudes
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Duong, Hue Trong; Liu, Jiaying – American Journal of Health Education, 2019
Background: Research has documented the impact of descriptive norms on tobacco use, but few studies have investigated how media exposure shapes e-cigarette use norms. Purpose: The purpose of this study was to examine how exposure to e-cigarette-related news articles shapes individuals' descriptive norm perceptions about real-world e-cigarette use.…
Descriptors: Smoking, News Media, Mass Media Effects, Norms