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Adolescence1
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Horowitz, Tamar1
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Horowitz, Tamar – Adolescence, 1982
Studied 600 British consumers to determine the role of uncommitted purchasing power. Results indicate clothing consumption tends to be age oriented rather than class oriented. Fashion behavior among the young is determined by the excitement motive while older women are more economical. (JAC)
Descriptors: Adolescents, Age Differences, Behavior Patterns, Clothing