The Picture in Your Mind.

Fleming, Malcolm L.

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ERIC Number: EJ166421

Record Type: CIJE

Publication Date: 1977

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

The Picture in Your Mind

Fleming, Malcolm L.

AV Communication Review, 25, 1, 43-62, Spr 77

Several theoretical issues are reviewed which address the pictorial vs. verbal characteristics of media and provide a beginning framework for understanding how these influence learning. (STS)

Descriptors: Audiovisual Communications, Imagery, Media Research, Verbal Learning, Visual Learning

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Education Level: N/A

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Authoring Institution: N/A

Grant or Contract Numbers: N/A