ERIC Number: EJ153930
Record Type: Journal
Publication Date: 1976
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The Structure of Multiple Free Associations to Words, Black-and-White Pictures, and Color Pictures
Winn, William
AV Communication Review, 24, 3, 273-293, F 76
The study used a multivariate approach to examine the relationships between stimulus presentation mode and cognitive structure. (BD)
Descriptors: Association (Psychology), Factor Analysis, Media Research, Pictorial Stimuli, Verbal Stimuli
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Education Level: N/A
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