A plan is outlined that would encourage charitable contributions made jointly by corporations and their shareholders. Shareholders would agree to forgo one quarterly dividend and the corporation would match the contribution to any charity. Legal and tax implications and problems are discussed, as are advantages of the plan. (MSE)

Anecdotes about fund-raising from the experiences of a variety of institutions reveals that communications problems, in various forms, are at the heart of many fund-raising problems. Among the ideas presented are the use of large donors to solicit other donations, trustee assistance, persistence in asking support, and alumni matching funds. (MSE)

The trustee's role is seen as: first, to help establish fund-raising policy, and second, to go to work. Not all trustees are seen as equally suited to fund raising. Training is suggested, along with tailoring assignments to individual capabilities. (Author/MLW)

The president of the Exxon Education Foundation suggests that the study of philanthropy and the philanthropic tradition should be incorporated into formal education in the United States, in public education, the undergraduate curriculum, and research. (MSE)

Fund raising is an essential task for trustees. Every trustee, without exception, should give to the point of his capability as the first step of any campaign. Potential benefactors will not consider a major gift to an institution whose board members do not support it. (MLW)

It is suggested that industry is ready to support higher education for a variety of reasons, but that institutions have not done a good job of communicating their needs. Each trustee can help to communicate with the business community about the institution's operations, needs, objectives, and standards. (MSE)

Reports progress after three years of an effort by the Ford Foundation to strengthen a representative selection of private, historically black colleges and universities through a $50 million, 6-year program designed to help 20 institutions become stronger academically, attain greater financial stability, and send more of their students on to…

The role and responsibility of trustees of private colleges in fund raising are discussed. Four areas are identified: (1) concentration on large gifts, (2) alumni financial support, (3) the voluntary support of the friends and non-alumni of the college community, and (4) deferred gifts. (MLW)

An effective technique of increasing corporate giving is the organization of "Percent Clubs," as pioneered by the Dayton Hudson corporation of Minneapolis. The goal is to increase total corporate giving from 1.8 percent of GNP to at least 2 percent with the ultimate goal 5 percent. (MLW)

Helping all members of a public multicampus university community contribute to a successful fund-raising program is the job of the systemwide development office. Establishing partnership, the corporate edge, and coaxing alumni support are discussed. (MLW)

A former university president lists weaknesses that led to his resignation. They include paying too little attention to junior colleges; ignoring the non-traditional student; not forcefully seeking cooperation, consortia, and merger with competing institutions; begging rather than demanding corporate support; and allowing faculty and students to…

With the probability of declining enrollments education needs, according to the author, to develop administrators skilled in adjusting to decline. He notes what educators can learn from the decline of agriculture and railroads and points up the need to get out from under the grants economy. (JT)

The key variable in attracting private financial support is no longer private versus public status. Instead it is institutional prestige and a number of factors related to perceptions of institutional value, including direction, mission, strength of leadership, and distinctive features. (MSE)

One college administrator suggests that changes in the tax laws will not adversely affect philanthropic giving. An action agenda for the consideration of board members is presented. (MLW)

Three graphic presentations from the Council for Financial Aid to Education are offered. They include data on voluntary support received in 1974-75 by 1034 higher education institutions by (1) donor category, (2) source, and (3) type of institution. (LBH)