The annuity and trust income program (deferred giving) permits donors to give more than they thought they could. Suggestions for establishing and monitoring such programs are offered in this article, which is a condensation of remarks at the National Conference on Trusteeship. (Author/LBH)

The key to fund raising is the donor, and fund raisers should learn to cultivate potential donors, approach them with goals compatible with their own, supplement their thinking, get them involved, and swamp them with gratitude. (MSE)

As private fund raising becomes an agenda priority for community college foundations, the task of revamping foundation structure for successful board involvement becomes a challenge. Committee review of the foundation board's functions and revision of bylaws can aid fund raising and enlighten the whole institution as to the foundation's purpose.…

Whether a university has a "balanced budget" is influenced by board decisions on investment, endowment utilization, and allocation of unrestricted gifts. One can only hope to protect endowment against inflation under economic conditions that make it possible to achieve a total return rate significantly higher than the rate of inflation.…

The chief executive of almost any corporation has little or no ability to commit corporate resources in traditional philanthropic ways. A new set of internal dynamics changes a corporation's relationship with people seeking support for colleges and universities. American higher education and economics are on a collision course. (MLW)

Anecdotes about fund-raising from the experiences of a variety of institutions reveals that communications problems, in various forms, are at the heart of many fund-raising problems. Among the ideas presented are the use of large donors to solicit other donations, trustee assistance, persistence in asking support, and alumni matching funds. (MSE)

The trustee's role is seen as: first, to help establish fund-raising policy, and second, to go to work. Not all trustees are seen as equally suited to fund raising. Training is suggested, along with tailoring assignments to individual capabilities. (Author/MLW)

Fund raising is an essential task for trustees. Every trustee, without exception, should give to the point of his capability as the first step of any campaign. Potential benefactors will not consider a major gift to an institution whose board members do not support it. (MLW)

It is suggested that industry is ready to support higher education for a variety of reasons, but that institutions have not done a good job of communicating their needs. Each trustee can help to communicate with the business community about the institution's operations, needs, objectives, and standards. (MSE)

The role and responsibility of trustees of private colleges in fund raising are discussed. Four areas are identified: (1) concentration on large gifts, (2) alumni financial support, (3) the voluntary support of the friends and non-alumni of the college community, and (4) deferred gifts. (MLW)

One college administrator suggests that changes in the tax laws will not adversely affect philanthropic giving. An action agenda for the consideration of board members is presented. (MLW)

The ingredients for making trustees effective fund raisers are agreement on the objectives of fund raising, understanding the institution, orientation for new trustees, and participation by trustees themselves. (Author)

AGB's accomplishments of the year are discussed: formulation of Three Year Plan for expansion, membership growth, corporate support, record conference attendance, two significant new publications, products of major research projects, and initiation of a project to assist boards of predominantly Black institutions. (Author/MLW)

Ten issues most likely to influence institutions this year include tuition policy and financing, capital renewal and replacement, charitable giving, scientific equipment and laboratories, endowment management and spending policy, research funding, corporate contributions, minority enrollment and hiring, debt financing and debt capacity, and cost…

Davidson College's two-day program of trustee involvement is presented as a model for others. Activities involved: inviting spouses for the program, small group sessions, creating conflict, simulation exercises, and entertainment in the form of a game show with teams handling questions about the college. (MLW)