The experiences of Wellesley College (Massachusetts) with developing a long-range plan for institutional survival in the 1990s illustrate the value of two strategies: devising a planning process that reflects the institutional culture, and spending time early in the process to gain broad agreement on basic financial principles and planning…

Endangered small, private colleges can take steps toward survival, including mission clarification, expanding services to existing and potential clienteles, introducing management by objectives, and developing public relations and fund raising. Long-range options include avoiding the postsecondary mainstream and striving for efficiency of…

A model for long range planning is discussed including: identification of institutional strengths, establishing mission and goals, resources needed, resources available, resource allocations, periodic evaluation, and revising plan based on evaluation. Presidential leadership and faculty involvement are necessary for completing the task. (MLW)