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Fuller, Aaron B. – AGB Reports, 1979
A scenario is presented that forecasts higher education as the United States' most important export in the future. Past changes in the American economy, the expansion of higher education since World War II, foreign student demand for American education, and American disadvantages in other production areas set the stage for this transformation.…
Descriptors: Economic Change, Economic Factors, Economics, Educational Change
Johnson, Dennis L. – AGB Reports, 1979
Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)
Descriptors: College Students, Competitive Selection, Educational Demand, Educational Needs
