Enrollments will not see steady growth again for five years. Most of the struggling colleges that have managed continuing success so far are predicted to survive. Some will endure specifically because administrators and trustees have incorporated the procedures and programs that have been successfully implemented in other institutions. (MSE)

Defining the college or university in terms of a shared vision of what distinguishes it from others can help unite constituencies and build a more effective student recruitment campaign. During declining enrollments, such unity of purpose can be crucial to institutional survival. (Author/MSE)