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Williams, Roger L.; Hendrickson, Robert M. – AGB Reports, 1986
The key variable in attracting private financial support is no longer private versus public status. Instead it is institutional prestige and a number of factors related to perceptions of institutional value, including direction, mission, strength of leadership, and distinctive features. (MSE)
Descriptors: College Role, Comparative Analysis, Endowment Funds, Fund Raising
