Endangered small, private colleges can take steps toward survival, including mission clarification, expanding services to existing and potential clienteles, introducing management by objectives, and developing public relations and fund raising. Long-range options include avoiding the postsecondary mainstream and striving for efficiency of…

Today's graduates must be able to graduate with a set of abilities that will last many decades. A university is seen as a conscious social artifact, and both students and faculty need to develop a long-term outlook. (MLW)

Trustees' concerns and strategies will increasingly include: periodic reexamination of college mission, infusion of real purpose into educational policy committees, involvement in personnel matters and conservation of human resources, more aggressive searches for alternative funding, performance and accountability issues, and participation in…

A model for long range planning is discussed including: identification of institutional strengths, establishing mission and goals, resources needed, resources available, resource allocations, periodic evaluation, and revising plan based on evaluation. Presidential leadership and faculty involvement are necessary for completing the task. (MLW)