The "third stage" of corporate development, in which business firms seek ways to serve society, is described. In 1980, corporations became the largest single identifiable source of giving in the United States. (Author/MLW)

The chancellor of the University of Nevada system believes in the personal approach--corporate executive officer to corporate executive officer--to cement the types of corporate-campus arrangements that both partners find profitable and beneficial. (Author/MLW)

An effective technique of increasing corporate giving is the organization of "Percent Clubs," as pioneered by the Dayton Hudson corporation of Minneapolis. The goal is to increase total corporate giving from 1.8 percent of GNP to at least 2 percent with the ultimate goal 5 percent. (MLW)

The business community must manage its philanthropy with the same deliberateness and pragmatism it generally conducts in business activities. Issues covered are: financing of people who undermine the free enterprise system, academic freedom, collectivist society under limitless government, discernment in giving, and guidelines to ensure that…