This study utilized performance improvement theories, models, tools, and techniques to investigate why a new Instructional Design and Technology (IDT) Bachelor of Science program at a comprehensive university was experiencing low enrollment. The program was recently launched based on thorough research in the job market that indicated a high demand…

Prediction algorithms are used across public policy domains to aid in the identification of at-risk individuals and guide service provision or resource allocation. While growing research has investigated concerns of algorithmic bias, much less research has compared algorithmically-driven targeting to the counterfactual: human prediction. We…

Using student-level data, we analyze the post-secondary enrollment of high school graduates across 29 states from an online charter provider from 2017 to 2020. We estimate the association between virtual charter student characteristics and the likelihood of college enrollment. We find that students who enroll multiple years in the virtual school…

Against the backdrop of global transformations in university admission systems, the quest for an enrolment paradigm that efficiently identifies and selects high-quality students has gained paramount significance. With the help of propensity score matching (PSM), this study controlled students' backgrounds and compared the performance of students…

This research builds a narrative of a nationwide study on tuition waiver and tuition assistance programs. The authors administered a survey to long-standing and newly implemented tuition waiver programs within universities that identified limitations and opportunities. The purpose of this study is to highlight the varied approaches to…

This qualitative study focuses on understanding the motivational factors driving Latino students to pursue higher education and the obstacles hindering their enrollment. We conducted eleven focus group sessions, involving five distinct groups: students, parents, teachers, and counselors from public high schools, as well as two adult learner…

The decline in undergraduate enrollment at American colleges and universities, particularly highlighted by a drop of nearly 500,000 students in Fall 2021, continues to reflect broader challenges facing higher education. Factors contributing to this trend include the enduring effects of the COVID-19 pandemic, economic instability, shifting…

According to the National Center for Education Statistics (NCES), there were 3,982 degree-granting postsecondary institutions in the United States in the 2019-2020 school year. Of these, 1,625 were public institutions and another 1,660 were private, nonprofit institutions (four-year and two-year schools). The private, nonprofit sector plays an…

Although the purpose of this qualitative descriptive phenomenological study was to investigate how low-socioeconomic high school graduates describe their lived experiences in secondary schools and how their experiences influence them to graduate from high school and enroll in college. A purposeful sampling protocol was utilized to select 12…

Post-secondary institutions in British Columbia and elsewhere were forced to react quickly and boldly when the COVID-19 pandemic arrived in early 2020. The pandemic had unforeseen consequences, but it also created opportunities for new approaches to institutional systems and service delivery. This study evaluates the impact of the pandemic on…

Retention and student success are priorities for many universities. At Midwest Public University (MPU), a pseudonym for four-year, urban, public, first-time, first-year students have been retained at lower rates than the national average for four-year public institutions. However, MPU students with declared majors have been retained at higher…

In March of 2020, the COVID-19 global pandemic fundamentally altered almost all aspects of daily life as people around the world grappled with a public health emergency, as well as unprecedented economic and social consequences. COVID-19's impact on schools, colleges, and universities was far-reaching, forcing institutions to rethink their…

The purpose of this qualitative descriptive study was to explore how doctoral students describe their pre-enrollment experiences in an interactive technology-based webinar with senior leaders, and how the webinar experiences influenced their selection of an online doctoral program at a Christian university in the southwestern United States. The…

Institutions of higher education (IHEs) engage in practices that mirror the operations of businesses, including execution of ongoing strategic management initiatives, particularly in marketing and admissions. IHEs benefit from building profiles of target customers (i.e., prospective students) and using these data to enhance recruitment campaigns.…

This applied dissertation was designed to determine the effectiveness of a college access program created to improve college application and acceptance rates for underserved students. The program is targeted toward low-income, first-generation students, many of whom are minorities and reside in a rural area. The schools that the students attended…