A study examined the attitudes of Florida business teachers toward perceived barriers to implementing the Florida competency-based business curriculum materials and also the characteristics of business teachers who would be most likely to receive and adopt curriculum innovations. During the study, a five-part questionnaire that contained questions…

Designed as an aid for those interested in starting a business and for experienced business owners who have never prepared a written marketing plan, this workbook offers fundamental concepts about marketing planning, provides tools to effectively assess a marketing situation, and presents step-by-step assistance in developing a marketing plan.…

Over the past decade, more and more business schools are attempting to teach business processes (BPs) by using enterprise resource planning (ERP) software in their curricula. Currently, most studies involving ERP software in the academy have concentrated on learning and teaching via self-assessment surveys or curriculum integration. This research…

Analyzes communication apprehension, as operationalized in the Personal Report of Communication Apprehension, as an example that questions the boundaries of business communications and may constitute a banner for it. Examines the application of the report to a specific context. (HB)

Examines the extent of changes in basic computer literacy of incoming undergraduate business students in 1996 and determines whether these changes are statistically significant compared to skills in 1990. Results support the notion that computer skills are being acquired by students at early ages; the rate of change will be faster with time. (AEF)

Assurance of learning process plays a major role in higher education and has increased the accountability on the part of instructors at all levels. This paper will discuss the role of assurance processes in teaching and the ways to measure these processes of student learning. The research focus will be to determine if student engagement in problem…

Given the expected rise in the number of online business degrees, issues regarding quality and assessment in online courses will become increasingly important. The authors focus on the suitability of online delivery for quantitative business courses, specifically business statistics and management science. They use multiple approaches to assess…

There is much discussion about whether online instruction is as effective as face-to-face instruction. To address this question, a comparative study was made of two sections of an MBA organizational theory course, one taught online and the other face-to-face. The content covered by both sections was the same with similar assignments and a common…

Examined the attitudes and behavior of Hong Kong customers (n=300) toward the environmental movement. When comparing demographic and socioeconomic characteristics of "green" customers with those of "non-green" customers, only education was found to be significant in differentiating the groups. (Contains 15 references.)…

This study surveyed 367 accounting faculty members from AACSB accredited Colleges of Business to examine (1) their research productivity and (2) the intrinsic and extrinsic motivators to conduct research. Wide differences in research productivity were observed in the faculty associated with doctoral vs. non-doctoral granting programs. There were…

This handbook was developed to assist educators in conducting a local curriculum review as a step in improving business education programs. The major portion of the handbook is a series of 22 self-evaluation checklists that are to be used for reviewing existing courses in such areas as accounting, business, computer education, economics,…

This paper examines the role of influencers in Canadian high school student decisions to pursue Information and Communications Technology (ICT) careers and education. With growing rates of retirements of ICT workers expected over the next 10-15 years, industry representatives are concerned that the shortfall in replacement workers will have a…

A study examined the effectiveness of the Westport Business Technology Magnet High School (WHS) in Kansas City, Missouri, after its third year of operation. Data for the summative evaluation were obtained from the following: classroom observations/site visits; interviews, dialogues, and surveys of WHS teachers, students, and parents; and the…

The purposes of this study were: (1) to evaluate current requirements for certification of teachers in business/office and marketing education in Louisiana; (2) to survey teacher educators on their attitudes toward certification requirements in these two areas; (3) to survey teachers in business/office and marketing education to determine their…

A study examined the business and personal ethics of advertising students and advertising practitioners to determine whether important differences exist between the two groups. Data were gathered from 256 advertising professionals and from 178 students majoring in advertising at a Southwestern university. Subjects responded to twelve…