In this study, we conducted in-depth interviews with 29 parents of prospective college students, a target public of university marketing efforts. We explored how university communication influenced parents' attitudes, and reputation perception. The research findings are significant in understanding parents' views on responding to prevalent…

Professional identity has recently made its way as a concept that has become a central theme in teachers' professionalism. However, adjunct faculty professional identity and development have not been given enough interest in literature despite their increasing contribution in higher education. The purpose of this study was to assess adjuncts'…

The private higher education sector in developing countries is challenged with high turnover, which has resulted in lowered sustainable competitive advantage. The resource-based theory considers strategic resources as a vital source to achieve a competitive advantage among its competitors. We argue that staff retention is a key factor to address…

Research publication has increasingly turned into academics' top priority around the world. Since researchers' professional survival/growth in the current competitive academic atmosphere hinges upon their research profile, there is a need for investigating how researchers' possible selves may guide their research productivity. Therefore, in this…

In Turkey, students are placed in a high school according to the scores they receive from a large-scale transition exam. Although the assessment procedures have shown changes over time, scores of this exam still play a vital role in students being accepted into a prestigious high school, which may also be an initial step for their prospective…

The purpose of this research is to identify the problems experienced by teachers. The research was carried out with a survey pattern. Data were collected online from 4657 teachers working in Sanliurfa province. According to the results of the research, teachers often experience problems related to their personal rights, workload and education…

Higher-level music education was in a poor state in mid-nineteenth-century Britain. In particular, the country's most significant conservatoire, the Royal Academy of Music in London, suffered from a lack of financial support, poor management, and a reputation for mediocre teaching and amateurish standards. Responding to the need for an overhaul,…

In recent years, Master of Business Administration (MBA) programmes and their curricula have been subjected to substantial scrutiny. However, the majority of studies have been confined to business schools in Western countries. By comparison, much less research is available on MBA programmes in developing countries, particularly those in Africa. In…

Based on a representative sample of students from four public universities in a Midwestern state, this study finds that universities' campus diversity has positive influences on their students' diversity awareness and social trust and no negative effects on those universities' internal brand identification. Diversity awareness and ethnic identity…

This study aimed at developing a valid and reliable measurement tool to determine school image at high schools and investigating the discrimination level of the scale among the students from different high school types in Turkey. Two studies were conducted to (a) develop a valid and reliable measurement tool and (b) to examine the discrimination…

This article presents study results on workplace writing from English-as-an-additional-language (EAL) employees' perspectives, and shares findings about how educational institutions in British Columbia can better prepare EAL students to write in the workplace. In post-secondary academic writing, content rather than writing accuracy is often…

The 2018 International Graduates Outcomes Survey (IGOS) provides an insight into international graduates from Australian universities post-study employment, work readiness, and reflections on course experiences, study motivation and overall satisfaction. Over 10,000 international students who graduated from an Australian university in the last…

The study discovered why teachers around the world choose the Teaching profession and the factors affecting their choices. The study is meaningful to teacher education curriculum developers and teacher recruiters, for revealing the effects of teachers' perceptions on their career planning and professional growth. The findings from inferential…

Institutional accreditation is an important factor for U.S. institutions in determining if credit or degrees from another institution will be accepted. However, accreditation as we understand it does not often exist outside the United States. This 60-Second Survey, in partnership with the Association of International Credential Evaluators (AICE)…

This article validated one possible method, found in the luxury fashion industry, for evaluating the effectiveness of Facebook marketing activities on increasing enrollments in continuing higher education online courses. A survey assessing the qualities of social media marketing, value equity, relationship equity, brand equity, and purchase…