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Bacon, Donald R.; Hartley, Steven W. – Marketing Education Review, 2015
Many educators and researchers have suggested that some students learn more effectively with visual stimuli (e.g., pictures, graphs), whereas others learn more effectively with verbal information (e.g., text) (Felder & Brent, 2005). In two studies, the present research seeks to improve popular self-reported (indirect) learning style measures…
Descriptors: Cognitive Style, Test Items, Individual Differences, Mathematical Aptitude
Reinig, Bruce A.; Horowitz, Ira; Whittenburg, Gene – Accounting Education, 2014
We examine how student attitudes toward their group, learning method, and perceived development of professional skills are initially shaped and subsequently evolve through multiple uses of team exams. Using a Tobit regression model to analyse a sequence of 10 team quizzes given in a graduate-level tax accounting course, we show that there is an…
Descriptors: Group Testing, Teamwork, Student Attitudes, Graduate Students
Stout, David E. – Accounting Education, 2014
This Teaching Note describes a two-hour-and-40-minute "Business Communication" module developed and used by the author over the past six years in an MBA "Managerial Accounting" course at a university in the USA. The module has two modest but important goals: to sensitize graduate accounting students to the importance of…
Descriptors: Business Communication, Masters Programs, Business Administration Education, Accounting
Ackerman, David S.; Gross, Barbara L.; Sawhney Celly, Kirti – Journal of Marketing Education, 2014
Many educators today emphasize student engagement and self-regulated learning, including giving students choices. However, research suggests that too much choice can have negative consequences such as feelings of stress and regret. An experimental design wherein students were offered different numbers of choice options when previewing, as in a…
Descriptors: Business Administration Education, Student Attitudes, Student Motivation, Marketing
Buttner, E. Holly; Black, Aprille Noe – Journal of Education for Business, 2014
Colleges and universities, particularly public institutions, are facing higher enrollments and declining resources from state and federal governments. In this resource-constrained environment, faculty are seeking more efficient and effective teaching strategies to improve student learning and test performance. The authors assessed an online…
Descriptors: Electronic Learning, Student Improvement, Tests, Comparative Analysis
Delpechitre, Duleep; Baker, David S. – Journal of Marketing Education, 2017
Cross-cultural selling has become an important factor in sales education. In the current competitive business graduate market, students who enter the workforce in frontline customer service positions are expected to perform sales at a higher level. Students that have acquired an education in sales during their undergraduate program have been found…
Descriptors: Cultural Literacy, Salesmanship, Sales Occupations, Multicultural Education
Warsame, Mohammed H.; Ireri, Edward M. – Journal of Teaching in International Business, 2017
In this study, we investigated the use of Arabic proverbs and quotes for teaching finance courses to Arabic-speaking students who are nonnative speakers of English. The study found that the use of Arabic proverbs and quotes greatly enhances the students' comprehension of the finance topics covered. Similarly, the study revealed that the use of…
Descriptors: Foreign Countries, Semitic Languages, Proverbs, Teaching Methods
Huang, Wenyeh; Ho, Jonathan C. – Interactive Learning Environments, 2018
Considering a company's limited time and resources, an effective training method that improves employees' ability to make ethical decision is needed. Based on social cognitive theory, this study proposes that employing games in an ethics training program can help improve moral reasoning through actively engaging learners. The experimental design…
Descriptors: College Students, Moral Values, Thinking Skills, Learning Strategies
Druckman, Daniel; Ebner, Noam – Journal of Management Education, 2018
Two approaches to the process of guided discovery learning are compared for their impacts on concept understanding. One, referred to as design, emphasizes invention and draws on the simulation literature. The other, referred to as case analysis, focuses on discovery and draws on the case-based reasoning literature. Following a lecture on four…
Descriptors: Discovery Learning, Administrator Education, Instructional Design, Case Method (Teaching Technique)
Marks, Melanie Beth; Haug, James C.; Hu, Huiwen – Journal of Education for Business, 2018
The authors analyze consistency between supervisors' and interns' self-evaluations based on interns' gender, time of completion (summer or academic year), and sponsor (on-campus department or off campus). Students, in general, tended to have lower ratings for computer skills, relative to supervisors, suggesting that they do not appreciate the…
Descriptors: Undergraduate Students, Undergraduate Study, Business Administration Education, Internship Programs
Arjomandi, Amir; Seufert, Juergen; O'Brien, Martin; Anwar, Sajid – e-Journal of Business Education and Scholarship of Teaching, 2018
Using survey data, this paper presents a comprehensive analysis of student engagement for different groups of students, many of which may be classified as "nontraditional". The analysis presented in this paper is based on Kahu's framework for student engagement. Both the antecedents as well as consequences of engagement are incorporated…
Descriptors: Teaching Methods, Learner Engagement, Nontraditional Students, Undergraduate Students
Schultz, Jennifer L.; Agrimonti, Lisa M.; Higbee, Jeanne L. – American Journal of Business Education, 2016
Graduate course assignments that are pragmatic, challenging, scaffold prior learning, and support academic career aspirations can be difficult to create and even more problematic to assess for even the most experienced faculty. This paper presents a class assignment that incorporated a real-world journal reviewing assignment into an elective…
Descriptors: Graduate Students, Assignments, Business Administration Education, Prior Learning
Podeschi, R. J. – Information Systems Education Journal, 2015
This paper reports on the use of QlikView business intelligence software for use in a Business Intelligence (BI) course within an undergraduate information systems program. The course provides students with concepts related to data warehousing, data mining, visualizations, and software tools to provide business intelligence solutions for decision…
Descriptors: Experiential Learning, Business, Intelligence, Computer Software
Fowler, Kendra; Thomas, Veronica L. – Journal of Marketing Education, 2015
This article provides marketing educators with a blogging activity that allows students to add to their marketing expertise as well as enhance their communication skills. Specifically, we propose an activity that incorporates the necessary steps for experiential learning to be achieved. Furthermore, the effectiveness of this activity is examined…
Descriptors: Electronic Publishing, Web Sites, Cognitive Style, Business Administration Education
Davies, Mark A. P.; Tikoo, Surinder – Journal of Marketing Education, 2019
This four-country study compares business students concentrating in marketing, accounting and finance (AF), and management with respect to five motives: lifestyle aspirations, reputational effects, relative ease of completion, career outcomes, and developmental skills. We find that, except for the developmental skills motive, the importance of…
Descriptors: Marketing, Accounting, Finance Occupations, Cognitive Style