Little studies have been conducted on the question of the use of augmented reality technology in the education field. The effects of augmented reality technology on the educational environment of tertiary students need to be further explored. Therefore, the present study aimed to investigate the effectiveness of augmented reality technology in developing students' fashion design skills. The participants were 54 tertiary students. They were randomly divided into two groups, each group involved 27 students. Data collected from a three-aspect questionnaire namely, the functional, aesthetic and creative were analyzed to address the research issues. Findings showed that fashion products of students who were taught via the use of augmented reality technology achieved higher success and acceptance in all aspects (the functional, aesthetic, creative), and the fashion design skills as a whole ones than the products of students who learnt via the traditional teaching method supported by educational videos provided by the learning management system. The findings provide important evidence for the augmented reality benefits in research and development of educational technology.