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Direct linkKendall, Lynn K.; Arellano, Fernando – Journal of Education for Business, 2019
The authors use a capital budgeting example to show students how to incorporate price elasticity into financial analysis as an application of what students learn in their microeconomics course. They present simple as well as more advanced price-quantity relationships, and using various "what-if" scenarios; the authors show how risk…
Descriptors: Business Administration Education, Money Management, Budgeting, Spreadsheets
