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Kurpis, Lada Helen; Hunter, James – Journal of Marketing Education, 2017
Business schools can increase their competitiveness by offering students intercultural skills development opportunities integrated into the traditional curricula. This article makes a contribution by proposing an approach to developing students' cultural intelligence that is based on the cultural intelligence (CQ) model, experiential learning…
Descriptors: Cultural Awareness, Experiential Learning, Learning Activities, Cross Cultural Studies
Nowak, Glen J.; Salmon, Charles T. – 1987
A study applied research concepts from consumer product involvement to test a model for research on involvement with social issues. Issue involvement was defined as the state or level of perceived importance and/or interest evoked by a stimulus (issue) within a specific situation. Attitudes on four social issues--abortion, pornography, the…
Descriptors: Attitude Measures, Cognitive Processes, Consumer Economics, Higher Education