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Yellin, Keith – 1989
An empirical study examined politicians' use of public speaking teleprompters (PSTs) when delivering major addresses to determine if audiences made aware of this practice would more seriously question speaker credibility, sincerity, and communicative ability. After completing an initial survey about political attitudes and awareness, subjects, 36…
Descriptors: Communication Research, Communication Skills, Higher Education, Mass Media Role
Kipper, Philip – 1988
To investigate whether television viewers respond differently to presidential debaters than radio listeners do (in other words, does visual content significantly shape the way audience members evaluate the candidates?), a study examined the first Ronald Reagan-Walter Mondale debate in 1984. Subjects, 66 adult volunteers (35 assigned to television…
Descriptors: Adults, Audience Response, Communication Research, Debate
Peer reviewedChatman, Elfreda A. – Library and Information Science Research, 1991
Discussion of mass media use by older women focuses on a study of 55 women (average age 82) that examined their perceptions of time, their preferred media, their perceptions of the role of the public library, and actual use of the public library. Implications of the results for information professionals and further research possibilities are also…
Descriptors: Attitudes, Females, Leisure Time, Library Role
