Descriptor
| Adults | 1 |
| Audience Response | 1 |
| Communication Research | 1 |
| Debate | 1 |
| Discriminant Analysis | 1 |
| Mass Media Effects | 1 |
| Mass Media Role | 1 |
| Media Research | 1 |
| Presidential Campaigns… | 1 |
| Radio | 1 |
| Television Surveys | 1 |
| More ▼ | |
Source
Author
| Kipper, Philip | 1 |
Publication Type
| Reports - Research | 1 |
| Tests/Questionnaires | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Kipper, Philip – 1988
To investigate whether television viewers respond differently to presidential debaters than radio listeners do (in other words, does visual content significantly shape the way audience members evaluate the candidates?), a study examined the first Ronald Reagan-Walter Mondale debate in 1984. Subjects, 66 adult volunteers (35 assigned to television…
Descriptors: Adults, Audience Response, Communication Research, Debate
