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Direct linkGuillermina Gonzalez – Journal of Latinos and Education, 2024
This qualitative study focuses on understanding the motivational factors driving Latino students to pursue higher education and the obstacles hindering their enrollment. We conducted eleven focus group sessions, involving five distinct groups: students, parents, teachers, and counselors from public high schools, as well as two adult learner…
Descriptors: Hispanic American Students, College Enrollment, Marketing, Barriers
Adam J. Herman – ProQuest LLC, 2017
Institutions of higher education (IHEs) engage in practices that mirror the operations of businesses, including execution of ongoing strategic management initiatives, particularly in marketing and admissions. IHEs benefit from building profiles of target customers (i.e., prospective students) and using these data to enhance recruitment campaigns.…
Descriptors: Enrollment Management, Information Utilization, Student Recruitment, Communication Strategies
