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Direct linkMubarik, Shujaat; Chandran, V. G. R.; Devadason, Evelyn S. – Learning Organization, 2016
Purpose: This study aims to examine the influence of relational capital quality on client loyalty, comprising both behavioral and attitudinal, in the pharmaceutical industry of Pakistan. Design/methodology/approach: The partial least squares technique is used to test the relationship using a sample of 111 pharmaceutical firms. We applied a…
Descriptors: Foreign Countries, Industry, Pharmacology, Behavior
