Social norming campaigns that work to show the disparity between students' perceptions of campus drinking and actual levels of drinking have proven to be successful in reducing alcohol use by college students. The premise of social norming is that human behavior is greatly influenced by perceptions of the population from which acceptance is…

This case study was developed as a supplement to the U. S. Department of Education publication Understanding Evaluation: The Way to Better Prevention Programs. Its purpose is to help readers get a feel for what is involved in setting up an evaluation of a college alcohol and other drug (AOD) prevention program. Although Understanding Evaluation…