Despite gains in recent years, women still win political office much less frequently than men do. One reason might be that women may not receive the same response from the media as do their male counterparts. The research study explored this possibility by investigating: (1) differences in the methods used by the mass media to portray male and…

Examining both qualitative and quantitative approaches, this introductory text addresses media and communication research methods. Written for beginning research students at both the undergraduate and graduate levels, the book is clear, concise, and accompanied by many detailed examples. Attention-grabbing dialogue begins each chapter and gives…