Although regulations and established practices in academia have focused on a data-rich model of performance information, both to evidence operational capability and to support recruitment, it is considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and…

This research aimed to identify the influential factors contributing to the international students' choice of Malaysian Higher Education Institutions (HEIs), focusing on the expected benefits. Additionally, the study contributes to the development of the higher education sector in Malaysia by providing recommendations to the HEIs based on the…

Purpose/Problem: It is estimated more than 75% of Seventh-day Adventist (SDA) college-bound students (rising freshmen) who live in the North American Division (NAD) do not attend an SDA college/university. This is a major challenge for the NAD colleges/universities. Discovering motivators and barriers for SDA college-bound students is vital in…

This research investigates the influential factors impacting CDM among prospective online MBA students, using qualitative interviews. This research focus is contextualised with analysis on the CDM process and the disparity between UK and international students, to gain a deeper understanding of the dynamics of the influential factors. The findings…

Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…

This guide is designed to help college-bound student-athletes and their families understand the National Collegiate Athletic Association (NCAA) rules for progressing from being a high school athlete to a student-athlete in college. Students are encouraged to work closely with high school counselors, recruiters and college admissions officers to…

A questionnaire was developed to survey 120 students during the "Meet Your College" presentation of the College of Agriculture and Natural Resources of Michigan State University, during "Welcome Week" in the fall of 1984. The data were analyzed to compare freshmen students with transfer students, male students with female…

Minority recruitment and admissions at seven Ivy League colleges was studied: Brown, Cornell, Dartmouth, Harvard, Princeton, the University of Pennsylvania, and Yale. The questionnaire, which is appended, collected information on recruitment policies and number of applicants, acceptances, and matriculants from fall 1978 to spring 1983. Each…

The purpose of this research was to discover which components of minority recruitment efforts are practiced by schools of information and library science, and to find out whether students have felt the impact of these efforts. This study also aims to discover whether the reasons for attending a particular school differ between minority and white…

Proven market/institutional research techniques and technological developments in computer systems that can be used by college admissions offices to enhance recruitment efforts are discussed in 13 articles. Titles and authors of the articles are as follows: "Student Reactions to College Recruiting Techniques" (Arthur D. Lopatin);…

The reasons why academically qualified prospective students offered admission to Shippensburg State College for the fall semester 1978-79 did not matriculate were studied. Study goals were to determine factors that may have influenced their decision, identify the colleges and universities chosen by the students and the reasons for their choice,…

A survey of 451 students, representing approximately 40% of the student body at the Crookston campus of the University of Minnesota (UMC), was conducted to determine those marketing strategies that most effectively promote student recruitment. The survey instrument, administered in classes during the busiest hour of the teaching day, asked…

A survey was conducted to gather information from high school juniors and seniors in the Clackamas Community College (CCC) District about their post-high school plans; the factors, people, and information sources most important in the college choice process; and student perceptions of CCC. A total of 1,758 completed surveys were received from nine…

This study of parents' role in the college selection process is part of an ongoing market research agenda at a small, private, liberal arts college. Data were gathered from parents of currently enrolled freshmen about the information they needed to make informed decisions about which school their child would attend and the information they…

The study reported in this document was conducted to facilitate strategic recruiting and marketing plans aimed at enhancing enrollments of academically superior students at the University of Wisconsin-Washington County (UWWC). Data on college choice criteria, perceptions, evaluations, information sources, "influentials," and choice outcomes…