The November 2019 60-Second Survey (provided in the appendix) inquired about the use of territory management for undergraduate and graduate students. For the purpose of this survey, territory management has been defined as follows: "Territory management is the assignment of an admissions representative to a population of targeted students.…

American Association of Collegiate Registrars and Admissions Officers (AACRAO) members were asked about the existence and purpose of pre-college programs in this month's 60-Second Survey. The following definitions framed this survey: (1) Pre-college Programming defined in this context: University sponsored/organized programs and activities for…

The current study uses a sample of community colleges to explore the specific organizational practices that mediate the link between entrepreneurial orientation and performance. The study focuses on a set of practices known as strategic enrollment management and finds that a college's entrepreneurial orientation predicts its enrollment management…

Minnesota's Intervention for College Attendance Program (ICAP) is a program of competitive grants awarded to postsecondary institutions, professional organizations and community-based organizations. Funded programs focus on increasing the access and success of groups traditionally underrepresented in higher education by strengthening their…

The American Association of Collegiate Registrars and Admissions Officers (AACRAO) periodically undertakes research projects to keep themselves and the higher education community in general, informed about relevant current and emerging practices. The aim of this survey was to measure the extent of ownership of Constituent (or Customer)…

Minnesota's Intervention for College Attendance Program (ICAP) is a program of competitive grants awarded to postsecondary institutions, professional organizations and community-based organizations. Funded programs focus on increasing the access and success of groups traditionally underrepresented in higher education by strengthening their…

This guide is designed to help college-bound student-athletes and their families understand the National Collegiate Athletic Association (NCAA) rules for progressing from being a high school athlete to a student-athlete in college. Students are encouraged to work closely with high school counselors, recruiters and college admissions officers to…

Minnesota's Intervention for College Attendance Program (ICAP) is a program of competitive grants awarded to postsecondary institutions, professional organizations and community-based organizations. Funded programs focus on increasing the access and success of groups traditionally underrepresented in higher education by strengthening their…

The military reserves are an attractive source of potential students for colleges attempting to recruit from non-traditional pools. To help colleges plan service delivery strategies and design programs attractive to this group, a study was undertaken to construct a profile of members of the military reserves. The Army National Guard of Texas was…

The Precollege Summer Camp Opportunity for Potential Educators (SCOPE) project was a minority recruitment and retention program designed to attract academically challenged tenth and eleventh grade students into teaching careers in mathematics and science. This three-year project offered a six-week summer camp for 50 precollege minority students in…

An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

Minority recruitment and admissions at seven Ivy League colleges was studied: Brown, Cornell, Dartmouth, Harvard, Princeton, the University of Pennsylvania, and Yale. The questionnaire, which is appended, collected information on recruitment policies and number of applicants, acceptances, and matriculants from fall 1978 to spring 1983. Each…

The efforts of Arkansas, Florida, Georgia, Oklahoma, and Virginia to increase the production of black recipients of the doctoral degree were studied. These five states have traditionally operated racially dual structures of postsecondary education. Secondary analyses of national and state data are provided, along with results of interviews with…

Proven market/institutional research techniques and technological developments in computer systems that can be used by college admissions offices to enhance recruitment efforts are discussed in 13 articles. Titles and authors of the articles are as follows: "Student Reactions to College Recruiting Techniques" (Arthur D. Lopatin);…

The reasons why academically qualified prospective students offered admission to Shippensburg State College for the fall semester 1978-79 did not matriculate were studied. Study goals were to determine factors that may have influenced their decision, identify the colleges and universities chosen by the students and the reasons for their choice,…