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Direct linkGeorge Charles Dart Jr. – ProQuest LLC, 2021
Purpose/Problem: It is estimated more than 75% of Seventh-day Adventist (SDA) college-bound students (rising freshmen) who live in the North American Division (NAD) do not attend an SDA college/university. This is a major challenge for the NAD colleges/universities. Discovering motivators and barriers for SDA college-bound students is vital in…
Descriptors: Higher Education, Marketing, College Choice, Student Motivation
